Think private jets and supermodels. Pure Success is intended to emanate the pheromone signature of an elite businessman who "plays" on a different level. Pure Success was created for business situations where you not only need to establish trust, but also show your ability to lead, and gain the upper hand over your competitors and peers. Gain an edge over your co-workers, emanate the aura of a trustworthy alpha that screams 'upper management'. Try this formula on your next meeting, negotiation, sales call, or even just a normal day around the office.